Seeing Women, Seeing Society by Emma McManus

Garry Winogrand (American, 1928–1984) Untitled, from the series Women Are Beautiful, 1975 Gelatin silver print image: 8 3/4 × 13 1/16 in. (22.23 × 33.18 cm) sheet: 11 × 13 7/8 in. (27.94 × 35.24 cm) Gift of Joel D. Rosenblum and Gregory S. Rosenblum M1984.91.75 Photo credit: John R. Glembin

Objective: Students will analyze a 1970’s street photograph as a cultural source, identifying visual cues about gender, fashion, and public life to discuss how artists reflect social change and identity.

Materials:

  • High-resolution print or projected image of Winogrand’s photograph 
  • Sticky notes or whiteboard space 
  • Journals or reflection sheets 
  • Optional 1970s advertisement or short feminist text excerpt

Prior Knowledge/Context: Provide brief background on 1970s America: women’s rights movements, shifts in public roles, and the rise of documentary photography. Review the “Observe → Wonder → Connect” process for analyzing visual primary sources. 

Look: Show the photograph without context. Students record what they notice about the setting, people, and emotions. Prompts: What details stand out? What story might this image tell? What do you wonder about the people pictured?

Write: Reveal the title and year. Discuss how the title Women Are Beautiful might reflect or challenge cultural norms of the 1970’s. Students respond in journals: What message is Winogrand sending? How might a similar phot look if taken today?

Share: Students share one observation, one wonder, and one interpretation. Class discussion: What evidence supports your idea? How do gender and public space appear in this photo? How does photography shape how society sees women?

Extension/Connection: Students find a modern image of women in public spaces and compare tone, framing, and message to Winogrand’s.